"...sales within the past 30 days alone of $125,000. These figures are significant. They bring a message fraught with meaning to the man who plans to build and wants a home where future values will be greater than present values. They disclose the...
"Many Branches Of Trade To Be Benefited, View Of Fiscal Officials." This article suggests that the recent stock market crash will benefit many businesses because of resulting "easy money rates, accompanied by a rejuvenated bond market and a...
"One day each year all America pays tribute to its home makers--you wonderful mothers. But every day is Mothers' Day at the I.G.A., where pure foods, low prices and every modern shopping convenience give you more time for yourself, more money for...
"Staple Off $2.50 a Bale and Wheat Declines 12 Cents." This article reports stock market conditions on "Black Thursday," when "Stocks were again dumped on the market in terrific volume...and wall Street trading facilities were completely swamped."...
"Stocks Go Up as Mart Is Steadied." This article reports "turbulent buying operations" in the stock market after the "frenzied selling of the past week." This activity was driven by people taking advantage of low stock prices after the recent crash.
"The contractor's delay in finishing our new home at 1914 Third Avenue, has forced us to include in this sale brand new furniture intended for NEW STORE! You Save Now!" In addition to bedroom suites, dining room suite, and living room suites, sale...
"The purpose of this development is to give the man of moderate means an opportunity to own a suburban estate. Each tract is absolutely level, high and dry, cherted streets. Schools and churches go to make this one of Birmingham's most popular...
"Tomorrow Pizitz Brings Your Dollar Back to Its Old Time Value! Now you are going to buy and buy at a lively pace." Most sale items are articles of clothing, shoes, and fabric. A phonograph record player is also on sale.
About a third of the letters are handwritten, and the rest are typed; some of the handwritten copies are faded and difficult to read. Many of the letters report on the daily operations of the company. Other topics include supply, labor, and...