The topics listed (group libel, falsity of publication, malicious publication, and damages) are used to justify the libel suit that L. B. Sullivan, police commissioner of Montgomery, filed against The New York Times in response to the advertisement.
"One day each year all America pays tribute to its home makers--you wonderful mothers. But every day is Mothers' Day at the I.G.A., where pure foods, low prices and every modern shopping convenience give you more time for yourself, more money for...
Customers can turn in their old irons to get $1 off the price of the Adjust-O-Matic, the "easiest iron to use": "Take advantage of this offer NOW and start ironing with 30% less effort!"
"The purpose of this development is to give the man of moderate means an opportunity to own a suburban estate. Each tract is absolutely level, high and dry, cherted streets. Schools and churches go to make this one of Birmingham's most popular...
"...sales within the past 30 days alone of $125,000. These figures are significant. They bring a message fraught with meaning to the man who plans to build and wants a home where future values will be greater than present values. They disclose the...
In addition to bedroom suites, dining room suite, and living room suites, sale items include gas ranges, coal ranges, phonograph record players, and chifferobes.
In addition to bedroom suites, dining room suite, and living room suites, sale items include ranges (ovens and stoves), phonograph record players, and lamps.
"The contractor's delay in finishing our new home at 1914 Third Avenue, has forced us to include in this sale brand new furniture intended for NEW STORE! You Save Now!" In addition to bedroom suites, dining room suite, and living room suites, sale...